Tell us a bit about who you are and the people you reach
The Strategy Alignment Institute provides a single web site where senior managers of fortune 1000 companies can find and follow the latest developments in corporate strategy. The site will offer: Articles from industry leaders, Videos, Tools, and Web Conferences.
Contributors to the site will include top authors and executives in the field of Leadership, Strategy, and Human Resources.
The focus of the site content is on: Creating a focused corporate strategy, Designing an organization around that strategy, Transforming and turning around the existing organization, Getting leaders and partners aligned with the corporate strategy.
What industry do you think your business is most related to?
Business & Consulting
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our target audience is top leaders in fortune 1000 companies. We need to position as "authoritative, trusted, and innovative."
Sites that have good design for our audience include the new IBM.com site and http://www.mckinsey.com/. These are not competitors but target the same audience.
We will need the logo to be easily inverted (e.g. in addition to a logo on white background, we will also need a white on black version that works equally well.)
While we are OK using the initials "SAI" as one option for the logo, we want to be sure that "Strategy Alignment Institute" is somewhere in the logo in a smaller font so that new customers will learn what SAI stands for.