The ideal readers will most likely be lifestyle business owners, tech startup founders, web entrepreneurs, internet marketers, and people who are dreaming of quitting their day job and starting their own business.
The site will primarily draw a tech and business crowd from North America, who will come to the site to read information and tips on marketing, branding, blogging, ad campaigns, social media, metrics, cashflow, A/B testing, and other related topics.
The logo should include the words "The Startup Dream" without the ".com" part. The logo will mostly be used in the header of the blog, but it may end up on business cards, banners, and merchandize. It's important that both a colored and a black and white version are included in your submissions. The logo needs to work well at on a white background at least, and ideally on other light colored backgrounds, too.
The temporary slogan will be:
Business and Internet Marketing Strategies
You don't have to include the current slogan in the logo, but if you think it works well with your design, then you can optionally include it. If you use the slogan, please make sure that it's embedded in a way that will allow me to simply change the text in a program like Illustrator or Photoshop (as the slogan may change).
Regardless of if you include the slogan or not, I will need the source files for the logo and not just exported .jpg and .png versions.
You have creative freedom when it comes to the logo style, but don't make it too corporate. I want this to become a must-read blog/community for people who are interested in startups, so a logo for a "marketing agency" may not fit here, even if the content is mostly about marketing.
It can be as elegant, classy, and sophisticated as you wish. I just ask that you don't make it soulless. Being remarkable is an important part of marketing, so a remarkable logo that's easy to remember and makes you smile will win out over a car insurance-like logo that is technically "right" but uninspiring to my readers.
I strongly prefer logos with the icon to the left of the writing or incorporated into it (e.g., not on top).
I will provide detailed feedback and work with those who submit an entry for this contest. The prize for this contest has been guaranteed.
I appreciate you taking the time to consider my contest and look forward to seeing your work. Thank you and good luck!