Completed contest

Logo for a specialty coffee exchange

Hayden Kwast needed a new logo design and created a contest on 99designs.

A winner was selected from 132 designs submitted by 31 freelance designers.

132
entries
31
designers
1
winner

One of the designers who made it happen

Winner - white8
White8 understood my needs and the brief from the very beginning and produced a logo that embodied everything I needed, wanted, and more! White8 did not hesitate to provide many variations of the design to ensure all options were covered. The designs were professional and had a personal touch, which suited my business needs perfectly. Very co-operative, efficient and more than willing to make tweaks in order to perfect the designs. A highly talented designer who comes highly recommended! I will be working with White8 again in the future.
- Anonymous

How Hayden Kwast started their logo design journey

Company name

KoffeeLink

Overview

I am an entrepreneur starting a specialty exchange for the coffee industry. My business partner and I just graduated from an international business program. The KoffeeLink business plan took second place in a major business plan competition, which propelled our company to the seed funding level. We are currently developing relations with coffee importers and trade associations and plan to launch the exchange in the next few months.

The KoffeeLink exchange makes coffee procurement more sustainable by increasing market access for coffee farmers, importers and roasters. Coffee farmers and importers place coffee on the virtual exchange and roasters bid for the coffee.

Tell us a bit about who you are and the people you reach

The target audience is the coffee trade, including coffee farmers, importers, roasters and coffee enthusiasts. KoffeeLink is primarily a business to business (b2b) company, but we expect some coffee consumers to take interest in the exchange and read about the origins from where their coffee came.

Requirements

We are looking for a logo that says just "KoffeeLink" or includes the company byline, which is "KoffeeLink - a specialty exchange for sustainable industry growth" If we see a logo with the byline that works, then we will take it. But, knowing the byline is a little long, we will also look at logos that only read "KoffeeLink" We will leave the decision to include a byline or not up to you, the designer.

We would like to see the logo use earth tones, such as greens, reds, and browns, which are the colors of coffee cherries, plants, and beans. I attached a copy of our current logo, which is ok, but we are looking for something much better. I realize that the attached logo reads "KoffeeLINK" instead of "KoffeeLink" Whether or not to keep the word link capitalized or not I will leave to you, the designer, to decide. Thanks and I hope you have fun with this project.

Custom package

$384

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