Need a company/brand logo that is impactful and memorable.
The Sorority Tour
We will be using this logo on all materials related to The Sorority Tour. Currently we have been using a "dated" logo that you can find at (http://www.sororitytour.com) ... we need something that combines the college feel with a classic brand's logo. Definitely something that is a little more modern and hip.
The Sorority Tour is a company that puts up and coming music artists out on the road to play for the college market -- mainly private shows at sorority houses. It can be viewed as almost a Minor League system for the music industry. The artists that will be (and have been) participating are the next generation of big music acts in this demographic.
Eventually this logo will be incorporated into merchandise and all signage involved with the tour. We need the logo to carry the brand image of this company ... since the artists will be previously unknown to most colleges they must trust "The Sorority Tour" as a brand when booking these shows.
We will be basing our website (at the early stages of development) on the design and feel of this logo.
- Colors that appeal to young women
- Possible incorporation of Greek letters (can't be overdone)
- Looking to use the company name "The Sorority Tour" on its own with the possibility of some kind of design to accompany it
This is the first artist that went out on The Sorority Tour and the promo video we did for him:
This is the vibe of a Sorority Tour show:
Don't want a 'cheesy' cartoon type feel.
Don't want something cliche - in regards to all other Greek (fraternity/sorority) designs.