We are a web-based software company that provides many different software solutions to our market (promotional product industry). What We need our logo to reflect that we are a professional, skilled and, experts in our feel while also reflecting elegant, refined, and "a cut above". Essentially we want a logo that "pops"!
PLEASE BE SURE TO INCLUDE THE "inc." IN DESIGN!!!!
I would like to give you our rating system –
Please see below:
We look at various items when choosing our design; and they are:
Overall look and feel, font, color, style, logo, connotative meaning, concept and positioning
Here is a breakdown of how we rate the logos -
0 STARS: (and not eliminated). Means I haven't had a chance to look at it yet OR I have yet to receive feedback and therefore cannot give you feedback.
1 STAR: Has a thread of merit to it, that is, completed 1-2 items. Unfortunately the rest, are off. OR the main elements that were specified in the brief were not completed.
2 STARS: Has some merit, 3-4 items, but others are off and the overall design has not been executed for what we are looking for.
3 STARS: Good, has really good elements to it, 5 items. In terms of direction… it seems you are on track.
4 STARS: Very good, hit 6-7 items… and have serious potential.
5 STARS: Amazing!! Achieved all 8 items, if you are the only designers that has obtained 5 stars… then you are the winner!! If several have, then we have a VERY tough decision to make.
I hope this helps -- Goodluck
We are a web-based software incorporated company that provides many different high-quality software solutions to our market (promotional product industry).
The promotional product industry is, also referred to as the advertising specialty, anyitem imprinted with a logo or slogan and given out to promote acompany, organization, product, service, special achievement or event.T-shirts, mugs, pens and key tags are popular examples, and just aboutanything can be imprinted. Just to be clear we do not sell any of these products, we provide software solutions so our customers can sell their products. So we want our logo to reflect a software feel rather than t-shirts, mugs, pens, etc.
We would like the word "Promo" and the word "Soft" to be two different feels, colors, and fonts to it.
"Promo" to reflect the promotional product industry (as that is what it stands for).
"Soft" to reflect the software element.
The logo must be in vector format (preferably in .ai) and we do ask to have the original .ai files with all the layers as well.
- web 2.0 look
- please include "inc"
- logo represents software company (we don't want just a "PS")
- childish look
- black and white only
- crazy font