Squaring the Circle: 2011 Tour of Israel
We are launching a tour of Israel in 2011 called "Squaring the Circle".
Squaring the Circle is an ancient mathematical riddle which developed into a philosophical metaphor. Today the phase is generally used to denote the wanting of the impossible or trying to solve the unsolvable.
Reawakening this desire to solve the unsolveable becomes pertinent in relation to the socio-political unrest in Israel today.
Logo represents the union of opposing eternal and finite qualities, symbolizing the fusion of matter and spirit and the marriage of heaven and earth.
American audience, primarily older males. Businessmen.
"Israel 2011" must be on the logo