We are launching a new publishing and marketing business with multi products being sold under the brand.
New Power will be the over arching brand name with products then sat alongside the brand for example New Power Product X.
The design of the logo needs to be able to incorprate differrent product names.
We require a logo with simple bold colors for web & print. Must convey instant brand recognition. Also need to detach the logo from the name in order to use as a shortcut icon.
Words that would best describe what we do:
- Forward looking
- Results Driven
- Direct Response
- Web 2.0 look.
- Bold primary colors, no pastels if possible.
- Vector based
- Would be nice if it would make a good icon as well
- No pastels
- Not too rectangular
- Not cartoonish