Completed contest

New Logo for professional pet shipping assn

Ship-Pets needed a new logo design and created a contest on 99designs.

A winner was selected from 380 designs submitted by 47 freelance designers.

380
entries
47
designers
1
winner

One of the designers who made it happen

Winner - neeraj sarna
My logo was difficult design because the name of the business is long, so was the tagline, and I didn't know exactly what I wanted, only the vision I wanted to communicate to my potential customers. My customers are traditional, so the design needed to achieve a balance between traditional conservatism and the Wow vision I had for my service offerings. My new logo needed to visually create a feeling of trust and reliability while being fresh and different at the same time. I purchased the gold package because I knew there would be a lot of work. I bought the gold package with business card add on pricing because I knew this would be a long process and I did not feel comfortable asking for a design for a low price. Neeraj Sarna was a complete professional throughout the entire contest, and worked to offer different ideas even after I decided on a main concept. The final design was a result of the creative risks that Neeraj took during the contest that might have resulted in getting eliminated. I am thankful that he did take risks because my own ideas were not getting the job done. The contest was an emotional process for me because my job was to eliminate people’s ideas. Many of the designers in my contest tired after a day or two, but Neeraj Sarna did not give up and did not communicate frustration, only new ideas when I became frustrated. He was easy to work with and managed the 12.5 hour time zone difference expertly. Because I was difficult to satisfy I extended the number of days for the contest. At last we had combined elements from 3 different designs that Neeraj developed and landed on the winning design that looks nothing like my original concept but far exceeded my expectations. At 99Designs, design is done differently, I found that I actually got the value I expected for the price that I paid, and at the end I own the copyright. Thank you Neeraj for sticking with my project and designing something I am proud to display.
- V.campbell

How Ship-Pets started their logo design journey

Company name

IPATA International

Overview

Established in 1979, IPATA International is a network of professional pet shippers providing pet transportation services to relocating families. Our network ships any type of animal that can be considered a family pet - from gerbils to fish to iguanas and, yes, even miniature horses and cows as well as the usual dogs and cats. Animals are shipped by air and road locally, nationwide and worldwide. We have members in 70 countries and can virtually ship pets anyplace in the world.

IPATA is currently re-branding itself and this fall will be launching its new name, The International Pet and Animal Transportation Association, as well as a redesigned website at http://www.ipata.com. We would like to update our logo to reflect a more modern, professional organization.

Tell us a bit about who you are and the people you reach

** An international audience of animal handlers, pet moving providers, kennel operators, veterinarians and others who are dedicated to the care and welfare of pets and small animals during transport.

** Pet owners and the general public who need to ship their 4-legged family members as part of an employment relocation and others who know very little about pet shipping

Requirements

Our current logo (attached) is too busy but gives you an idea of what we've had in the past.

We need a logo that is clean, fresh, is easy to reproduce on t-shirts/materials, and to some degree, illustrates what we do - shipping family pets internationally by air.

We want the logo to be simple with no cartoon imagery of animals. It does not necessarily need to be four color, perhaps 2 or 3, but we are open to suggestions.

The use of the "paw print" is often overused and should be limited to only very unique usage in a design. While we are international, the globe has been used for so long in our old logo that we would like to see a change; something totally new.

Logo should include the word: “IPATA”

Our tagline is “the pet shipping experts” though that does not have to be included.

Custom package

$384

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