When I started the business I chose the name Polar because we're based in northern Canada, where the temperature is below freezing for several months of the year. Also, without going into too much detailed jargon, the focus of our work relies on 'magnetic azimuth', which relies on the north and south poles of the earth.
I was thinking if the logo could incorporate a polar bear, or an igloo, or perhaps have something simple and abstract showing the north and south poles of a globe? Note the dual meaning of polar: the poles of the earth and the polar climate. If the logo could reflect it, that would be great.
I apologize for how vague this is, I'm an engineer, not a designer!
I'll stay as active as possible, and help the designer throughout. As some entries come in I'll try to offer as much feedback as I can.