Overall, we want something fairly simple and bold so that it will represent well at small sizes, reversed out in white, etc.
A key challenge here is that it needs to appeal to both “dog people” and “cat people” – so it can’t be just a dog or cat.
Open to both pure typographical designs and logo elements, but prefer something with an added design element
We’re open to all your suggestions, please be creative, but here are some ideas we’ve thought of:
Veterinarian character, paw print on chest, stethoscope & glasses with “GeniusVets” in a unique and catchy, but easy to read font.
Maybe a “tail” since that’s something both dogs and cats have in common.
Maybe a paw print and tail, where the last “s” in GeniusVets turns into a tail.
Ideally it would be great if the logo includes both typography and an image, where the image can be used on its own in some contexts.