Completed contest

Logo Needed For A Personal Brand (web design to follow logo)

Phil & Nikkea needed a new logo design and created a contest on 99designs.

A winner was selected from 180 designs submitted by 22 freelance designers.


One of the designers who made it happen

Winner - Neverwhere
An exceptionally talented designer - and a pleasure to work with.
- Anonymous

How Phil & Nikkea started their logo design journey


Successful husband & wife entrepreneur team want to create a personal brand online & in the media. This logo will be used on our website, blog, information products, & as a branding tool for online & offline media & social networks. Our colors are forest green & gold (shimmery metallic). We'd like a clean, professional, high-end looking logo that gives a sense of power, integrity, elegance, & inspiration. We help entrepreneurs grow their businesses (& themselves) quickly, sustainably & profitably.

Brand name

Phil & Nikkea

What inspires you and how do you envision the design for your business?

We want a logo designed for our personal brand. We are professional speakers/trainers/consultants who help entrepreneurs grow their businesses. We combine proven, effective strategies to build profitable businesses with integrity & spirit based laws of attraction. We provide ways for clients to attract ideal clients, increase their sales conversion, build and lead a strong team, be client-centered, systemize their business for sustainable, scalable growth. We also have personal growth tools for them to transform their limiting beliefs and create and organize ideal living and working environments. Health, ecology & sustainability on all levels are important principles to us in business & personal life.
Our current website is - it needs a major overhaul of design and we're starting with the logo. We don't like anything in the visual design.


Logo Must Include Name: "Phil & Nikkea"
Must Include Tagline: "Where Entrepreneurs Go To Grow"

We are positioning ourselves as the high end leaders of the speaking/training/consulting industry, so it must have an elegant, sophisticated, prestigious, quality, luxury, classy, even royal feel that's fresh, clean & professional. Like the Rolls Royce/ Rolex/ Ritz Carlton/Diamond level of our industry.
We like clean, simple, elegant lines.

Relationship of logo graphic & name:
It might be nice to have the logo be the "&" sign of "Phil & Nikkea", but not attached to that. Since we're husband & wife, it would be nice if the graphic showed a physical closeness or connection between the "Phil & Nikkea" names somehow, as well as a balance between masculine and feminine.
Possible image for "&" sign - the koru (unfurling fern) - found in New Zealand (not attached to this)
Font: prefer san serif w/ rounded vs. sharp edges

Primary Color: Gold (shimmery mettalic)
Reason why: gold represents purpose, spiritual love, divine gold glows and radiates, it’s a desire for power and spiritual mysteries, attainment, wealth, opulence, success, riches
(see an example of a shimmery, metallic gold at
Secondary Color: Forrest Green (a rich, deep jewel tone green - Pantone color: 3305C - 343C )
Reason why: green represents sustainability, healthy lifestyle, freshness, growth, renewal, harmony, diplomacy; green is the color of money, prosperity
Tertiary Color: Black
Reason why: black represents power, elegance, strength, authority
Fourth Color: White
Reason why: want lots of white space because white represents purity, truth, union, divinity, peace; it renews the soul’s experience of the moment

Additional notes about color:
Our plan is to have each course offering and info product (including book & product series) keep the gold and black brand colors, and each will have a different tertiary color in exactly the same location, like a template.
This will provide a sense of continuity through a curriculum.
See an example of this at: with her book series – has a feeling of continuity throughout

Language: Final Four Walk-Away Impressions: (unspoken words – will be felt by clients)
1. Power (Purpose)
2. Elegance/elegant (Approach)
3. Authentic (Trait)
4. Inspire (Belief)

Our chosen symbol for this brand is either:
1. an upward arrow at a 45% angle
↑ - correct arrow, but at a 45 degree angle
♂ - correct arrow at a 45 degree angle, but without the circle
We’ve chosen this because:
The sign of the archer symbolizes the projection of self toward new horizons both literally (long voyages of exploration) and metaphorically (deep or far reaching)
2. Circle with a dot in the center: a circle with center point represents the creative spark of divine consciousness that exists in every individual, linking him or her to the source and origin of life, and making him or her the co-creator of the world. In astrological psychology, it stands for the desire to live and the individual’s life energy. In the body, it symbolizes the heart, the blood circulation, and the backbone.

Final Four Keywords: (spoken words in copy materials)
1. Freedom/free (What – Intangible)
2. Success/Wealth (What – Tangible)
3. Lead/leadership (Way – How)
4. Sustainable/sustain (Way - Why)

Impact Word: (What- Intangible – The intangible impact of what they get)
Freedom/free Synonyms:
independence/independent, emancipate/emancipation, release, autonomy, carte blanche, privilege, free reign, liberty/liberate, sovereignty, clear
Imagine the freedom you’ll enjoy when you have the confidence and the tools for success that will make you unstoppable.

Delivery Word: (What- Tangible – The tangible result that they get & what we deliver)
Success Synonyms: Fulfillment, accomplishment, achievement, attainment, triumph, victory, win, prosperity, wealth, riches, sensation, winner, fame & fortune, smash, hit, big time, arrival, reaching one’s goals, realization, good fortune, easy street, blockbuster, advantage, abundance
Wealth Synonyms: money, riches, resources, plenty, fortune, security, affluence, opulence, prosperity, abundance, luxury, capital, property, assets, means, holdings, financial security, financially free, financially independent.
(P.S.: runner up words: advantage, profit, wealth, growth)

Concept Word: (Way – How – the way and how we deliver our products/services)
Lead/leadership Synonyms:
Command, control, direction, guidance, influence, domination/dominance, sway, mastery, charisma, potency, supremacy, authority, counsel, management, supervision, rulership, government, shepherding, pace setting, trailblazing
(P.S. : runner up words: catalyst, mentor, integrated)
We will lead you through step by step proven systems designed to expand your business, “add a zero”™ to your revenues, and multiply your profits so you can have the life of your dreams.

Philosophy Word: (Way – Why – why we deliver our products/services the way we do)
Sustain/sustainable Synonyms:
Keep up/keep going, maintain, continue, support, nourish, nurture, endure, withstand/stand, uphold/hold, feed, provide for, carry the weight of
Having sustainable and scalable systems in place in all three areas is the only way you’ll have the wealth and success you want…and the freedom to enjoy it.
(P.S.: runner up words: integrated, viable)

Character: Idealist
Character Temperament: authentic, inspiring, enthusiastic,
Character Style: harmony/balance, ultimate win-win, universal greater good; applied wisdom, optimism, passionate
Character Areas of Interest: education, personal growth,
Business Character Type: It catalyzes positive thought and action
The Benefit Of My Business Character Type Is: It inspires people to see a bigger vision for themselves and the world
Character Design Targets: logo could be featured in
Entrepreneur Magazine, Forbes or Inc, Selling Power

Don't want

• We hate anything with a cartoony, cutesy or caricature look.
• We don't want anything busy or cluttered.
• We don't want anything that looks low end, cheesy, or cheap. It can't look low budget.
• If it doesn't look high end, elegant, classy, or sophisticaed, we won't like it.
• If it's too dark with not enough white space, we won't like it.
• We don't like informal, sloppy, cartoony fonts or images that look hand drawn
• We don't like the design of our current website landing page which is

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