I'm the owner of a young ecommerce start-up and plan to sell sunglasses, contact lenses and accessories online. In the beginning I want to focus on the German market only, international maybe later.
At this time my budget is very limited and I can't afford much. Of course I'll give you feedback as much as I can! From what I've seen so far in this community I'm pretty sure that there will be at least one designer who will win the prize.
Tell us a bit about who you are and the people you reach
We are targeting online customers from young to old who need contact lenses or sunglasses.
Our customers will be acquired mostly by Google Ad-Words and search result listings.
Try to put yourself in the customer's position!
The logo itself shouldn't be too geeky or funky. It should affect trustworthiness because we will never meet our customers in person and only communicate by email or telephone.
It's not a must to capitalize the brand name itself. onoptik or onOptik is also possible.
So far we don't have any corporate design and you can any color you would like to. Of course it should also work in black/white i.e. for FAX.
Our shop's design will be very minimal just black, white and grays to be able to better focus on the products.
We need the final Logo as a vector graphic.