eRelyx is an online marketplace for pre-owned luxury products (think watches, shoes, handbags, jewelry).
Think about a site like ebay that:
-Only carries luxury products
-Has a much sexier, aesthetically-pleasing site design (and logo!)
Developing trust with the target audience will be very important.
Think about people who admire the following brands: BMW, Audi, Panerai watches, Equinox gyms, Thomas Pink Shirts, Christian Louboutin shoes.
Image is very important to the target customer.
The target customer is someone who wants to be seen at NYC's hottest night club or coolest whiskey bar.
Think of people who aspire to be like Tom Brady, Adrian Grenier, David Beckham, Paul Walker, Jennifer Aniston, Kim Kardashian, and Blake Lively.
The logo can be:
-Simply the brand name (eRelyx) with a creative font/design (the "R" is the only letter capitalized)
-An abstract logo/design with the name incorporated (above, below, to the side, etc.)
I like the idea of a script/cursive interpretation of the name, but am not wedded to it.
Elegance is important.
The logo will be used on the website, business cards, and potentially t-shirts.
I would like to see the logo on both dark and light backgrounds.
DO NOT: Use pastels or bright colors - I prefer rich, smooth colors.
DO NOT: Make it look too "techy"
DO NOT: Make it look too "young"