We manufacture and sell engineered and laminate hardwood flooring. Our overhead is low and the prices are passed along to our customers. Our sales staff is extremely knowledgeable in hardwood flooring, and we tend to go out of our way to ensure our customers are never left hanging... even after our sale is complete (ie - we point them towards installers, etc)
Home owners, property investors (house flipping), and flooring dealers. The home owners tend to be skeptical of the quality of the products they find online, but we put their mind at ease by sending actual samples of the flooring.
The logo must say "HardwoodBargains.com" or "Hardwood Bargains". We are looking for a logo that instills trust in our customers minds, while instantly conveying "savings" without feeling cheap. The logo should invoke "wood flooring" in the customer's mind without reading the words.
We would like it to look good on a white background, and read well when sized down for online stores.
Colors to consider: orange, grey, black (not alot), yellow. Think warm inviting colors. Cool colors will most likely not work for this project.
An example of one of our products is attached.