Excellent experience! It was so easy to explain changes and updates/reiterations were always exactly as we envisioned. SD was very timely in responding to our messages and provided us with multiple files for us to use going forward.
We couldn't be happier with the new logo and variations. Highly recommended.
How kenb started their logo design journey
This logo will be used by a small software product company. The company name is "Formal Software" and that text needs to be incorporated into the logo.
What inspires you and how do you envision the design for your business?
Formal Software is a really small software company (Micro-ISV) getting ready to launch it's first product. The product is going to be called "FormalShare" and will be used to edit and manage a wiki. This software is not a website or a service.
This logo is for the company not the product. However, the product should be kept in mind during design.
The website currently is a free standard green template and was used a placeholder. The color green was used for no apparent reason. Green is fine as part of the palette but don't get stuck on it.
- The company name incorporated into the logo.
- I would like the concept of a form or document expressed by the logo. The "Formal" in the name is for "Form".
- The company is a Micro-ISV (not IBM or Microsoft) and I do not want a plain old business logo.
- Using the company name as the logo (unless it is so original you think it's worth the try to convince me).