Tristan always does a great job and expresses our ideas better than we can explain them.
- larry 7
How YWB Mktg started their logo design journey
Fisheye-Analytics is a company serving clients with aggregation of data and analytics, with a human touch. We are looking to re-brand ourselves with a brand new logo!
Through the “Fisheye Lens”, our clients get to know their customers and their brand image. Thus, we imagine the logo would utilize this concept, but feel free to be creative with it.
This Logo Design is Part of a complete New Corporate ID, which Fisheye Analytics need. We have launched a Web-Project as well (Please see http://99designs.com/contests/34472). As some of you suggested, we split up both the Web Design and the Logo into two different competitions.
Tell us a bit about who you are and the people you reach
Our customers are companies who depend on their brand image and knowledge of trends. These include Consumer products companies, Political & lobby groups, NGOs. We also serve marketing agencies.
We are targeting the Marketing and Communications departments at companies and organizations who could be our potential clients. Thus, it must look professional (vs. amateur).
We are looking for a fresh, creative but simple logo that can also be adapted to our bundled offerings (please see attachment). It would be great if we could get logos for these as well!
We want an image that sticks and fits our service.
The DESIGN should convey: -
1. Simplified high tech - e.g. Apple products look sleek and simple, yet possess high tech capabilities
2. Fresh technology with Quality - Our site would convey a high degree of professionalism but with a sense of freshness and liveliness (rather than serious or conservative).
Our BRAND stands for:-
1. Global - we translate up to 44+ languages and cover all media types
2. Focus - we can zoom in on any detail in the communication
3. Human touch
4. Fast results
In summary, we want customers to know that we are in touch with the latest trends and that we've got that fresh eye, but, at the end of the day, we are serious about delivering results.