New logo for new marketing firm

Wizard of Ads Gulf Coast

We're a marketing consultancy and create compelling AND authentic marketing campaigns. Our toolkit includes web (interactive, video), social and broadcast media, print, and direct mail.

Clients who love us and prospects who will. We prefer working with owner-operator clients, but will go bigger when it makes sense. Our active categories have included: automotive retail, home after-market materials and services, lawn & garden, general retail, and business-to-business.

I'm looking for a mark. Something to provide visual ID to everything we do. It's possible it might take a logo and a derivative mark. That works for us. The voice is confident and creative; rich in wisdom, but daring. We are NOT sleek and modern looking. Nor are we web-centric. It's all about creating a message and using the appropriate tools.

Applications for the logo (and mark if it make sense): letterhead, online, video, collateral. It needs to look good big. It also needs to read well when small (such as when used as a lower-third bug in video). That means it needs video and web-safe colors. (We'll need RGB and CMYK versions)

Prefer warm colors evoking a storied past and an ever-unfolding future. Think old charts and compasses. Think leather-bound books. Authentic. Trustworthy. Timeless.

Do NOT think decorative fonts, embossed or extruded type. Avoid overly complicated logos/marks that won't reduce well. Sometimes we'll use it tiny; other times will be will the side of a building. Really.

Deliverables of selected design will need to be delivered in both RGB and CMYK, jpeg, tiff, and gif formats.