Cata is an excellent designer, one who really knew how to capture the vision of our young company! Our feedback resulted in thoughtful revision, and Cata worked hard to make sure we had a final version final results.
How Nikki Dance Umbrella started their logo design journey
I am a professional dancer and teacher of ballet to adults. This is a unique concept as ballet schools are generally focused on children. I have opened a ballet school focused 100% on teaching all ages of adults of all abilities from absolute beginners to advanced and professionals. This is a highly professional school with the best teachers and meticulous attention to care and detail in the execution of training in ballet. A beautifully graceful and elegant art form and the logo must reflect this grace and elegance without kitch or childish reference to ballet but rather a mature and sophisticated look.
Tell us a bit about who you are and the people you reach
Target audience - predominantly women aged between 20 and 50. Those with a love and appreciation of ballet. A cultured clientele. This is a niche concept however the logo and website needs a maturity and simplicity in design. Elegance is key.
I want the logo to either include the words "Dance Umbrella" or just "D U" with a few simple lines - perhaps the suggestion of a dancers leg, arm, foot. Not necessarily the literal umbrella but I am open to an image of an umbrella that encorporates movement symbolic of a dancer. Any dance imagery needs to be of a classical ballet reference - nothing of any other genres - ie jazz tap etc - purely classical ballet.
Classic lines and colours - elegance and simplicity is what appeals to me however I am open to design flair and creativity.
Nothing too young or bold - remember my target audience is female adults with a love and appreciation for ballet.
No hot pink and nothing cliche.