The design we ended up going for was different from our original idea for the design. We are very excited about the new look and the journey with rinideh was great. Thank you very much for your help.
How St Roch's Bar started their logo design journey
Double Down Lounge
We're a new East 6th Street, Bar/Lounge in Austin, Texas. We're a "dive bar" with cheap, strong drinks, a great Juke Box and in a space that's comfortable. We're a little bit Las Vegas and a lot Punk Rock.
Tell us a bit about who you are and the people you reach
Our target audience is Male and Female, age 21-35 who like the bar culture, tattoos and bikes. They're also into "good music", which includes Old School Country, Punk Rock and Rock.
We are a Las Vegas themed bar, but, we're not into cheesy Vegas- more like the Rat Pack and Pin Up girls. We like the colors Black and Red (but are flexible). We're looking for a logo that will be used for our main signage and of course on all of our business materials. We want the logo to say who we are. In terms of imagery- we like Cards, Dice, Pin Up Girls, The Rat Pack, Martini Glasses, tattoos and poker chips. The logo should include our full name "Double Down Lounge" and should communicate our message of Vegas with a Punk Rock attitude. We're sure you'll design an awesome logo for us, so use your creative talents to impress us.