The new clothing line can be described as contemporary,sophisticated, modern, and feminine without being too revealing. The quality offabric and sewing will be a very big step up from our old line. The lineincludes everyday dresses, tops, skirts, and a few evening dresses and tops. A lot of the pieces can be worn to the office combined witha nice jacket and a pair of heels or boots, and then effortlessly go to a nighton the town in the evening. Every style is special in some way - either in cut or fabricor both, and a careful eye can easily identify them as one of our DARE styles.
Design elements include: sexy necklines (square, sweetheart,V-necks, keyholes), fun sleeves (flared, cinched gathered), flared skirts, andother interesting elements such as twists, cinches, and pleating. All of thetops and dresses tie in the back to accentuate the waistline, and we haveincorporated many styling and fitting elements to create the slimmestsilhouette possible. Our stylesare designed to flatter rather than hide the plus-sized woman’s figure! We help plus-sized women feel confidentthat they are looking their very best, hence our tagline: Confident CurvyCouture.
DARE is also all about color- we use sophisticated, richtones such as berry, maroon, plum, chocolate, navy, and charcoal and combinethem with fun accents in magenta, avocado, turquoise, and dusty pink. We lovecolor block designs and combining solid fabric with fun prints! In these rich colors, our customerspresent themselves as grown-up, confident women with taste and class… as wellas a strong sense of style and fun!
Key words: modern, sophisticated, feminine, romantic,elegant, fun, figure-flattering, sexy, plus-sized.
The logo will also be used as a clothing label and thusshould also look fabulous on a small rectangle of fabric. We’re planning on using horizontaltags, not vertical, so there is not necessarily a need to stack the text forthe label.