How Jonah Halper started their logo design journey
Who are you known as?
The Foundation Stone
What’s your company slogan?
THE FOUNDATION STONE
Tell us a bit about who you are and the people you reach
MISSION (Focused on the org)
The Foundation Stone educates and inspires people to experience Torah (Old Testament) as a framework for our world, and in turn, guiding us in how we relate to ourselves, others, and the world.
VISION (Focused on the customer)
Our vision is to empower people to live extraordinary lives through the lens of Torah and Halacha, maximizing the human potential for emotional, physical and spiritual growth; to build healthy individuals and the relationships that strengthen them.
The 3 Categories of Learning and Practice:
The Foundation: Understanding God and the World
The Blueprint: Understanding Ourselves
The Framework: Understanding our Relationships
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The ancient silver coins depict the temple in Jerusalem. Would like the logo to incorporate a modernized interpretation of that imagery (photos attached).
Also, there is a recurring architecture theme...similar to the org name (The Foundation Stone), the temple in Jerusalem on the coin (attached), and the educational themes have 3 categories called Foundation, Blueprint, and Framework (all building themed). Therefore, the logo should reflect this general theme as well.