Completed contest

Logo for Jewelry Business

mcgd needed a new logo design and created a contest on 99designs.

A winner was selected from 92 designs submitted by 31 freelance designers.

92
entries
31
designers
1
winner

One of the designers who made it happen

Winner - doncip
A great job. Clips design stood out from the start. It was no problem for him editing it several times for me. Very happy. Thanks very much..
- Stuartrobertson

How mcgd started their logo design journey

Company name

Sheyna

Overview

I am an entrepreneur based in Northern California. I am working with a small team of people on a new service in the jewelry industry. Our team is based in Palo Alto, Bangalore, Venice and Jerusalem. We want to build something beautiful.

Tell us a bit about who you are and the people you reach

Women aged 18-34 who are:
* buying for themselves or a gift for someone special;
* excited to buy designs they made themselves or made by other women;
* willing to spend about $100 for the right piece of jewelry; willing to buy multiple pieces per shopping visit.

Requirements

Create a logo that can serve as the visual shorthand for the brand. The design must accomplish the following:

1. Support the brand values -- Sheyna is a variation on the Yiddish word for beautiful:
Beauty
Design-it-yourself / self-expression
Self-esteem
Fun
Sophistication and cosmopolitan perspective

2. Color that communicates rich diversity of people, materials, designs; here's a palette that we put together http://colorschemedesigner.com/#1640xw0w0w0w0

3. Jewelry is the main type of merchandise; that should be easy for women to understand from the visual identity (without being obvious or ham-handed). Attached are some examples of the type of merchandise we might offer.

Custom package

$363

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Deliverables

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