*Again - note this is a multi-prize contest. We have 1 product, but will test 5 names & logos with users. Please submit individual designs for each of the names you pursue:
At the end we will award 5 prizes - one $175 per product name.
Create a logo type (name + visual attributes/elements) that works well on a smartphone device, such as iPhone.
Here are the criteria by which designs will be judged:
-Can the design be used to enhance the application, such as in the header, splash screen, and icons within the app?
-Does the design work well as an iPhone desktop icon (e.g. square shape, small resolution, etc.)?
-Does the logo stand out in an eye-catching way in the Apple app store?
-If possible, does the logo support the name in helping describe the application?
Colors: I'm very flexible; be creative!
Attributes: savings ($), instant, smart, fun, innovative, trustworthy, and helpful.
Dislikes: Shouldn't be *too* cutesy that users won't trust us with their financial data.
File Format: Final submission should be “layered RGB file” in Photoshop PSD format.
I’ve attached some links of existing logos/designs that convey at least some of these attributes (see attachments below).
Please feel free to send me any questions that you have. We have a professional designer on staff who can answer your questions.