Shamgar Tracts produced a great idea off the bat and was flexible with the tweaks we wanted and the file types we needed. It was a great experience and I would work with them again!
How Intersect Financial started their logo design journey
Intersect Financial Insurance Concepts, LLC
We are a financial services company primarily selling in the insurance arena. This is a conservative industry that handles individuals life savings and therefore we want to portray an image of financial stability and stregnth. The predominant audience of the advisors we work with are male advisors but the female segment is growing.
Tell us a bit about who you are and the people you reach
We are advertising to an existing market of financial advisors - 1 million plus for recruiting and growing of our business. The predominant audience of the advisors we work with are male advisors but the female segment is growing. The average age of the advisor is in their mid 50's, conservative.
We would like a logo design with the following parameters:
-Colors to be used dark blue to a lighter blue as a secondary color. Green or Silver could be used as an accent color
-One version using the full name "Intersect Financial Insurance Concepts, LLC" and one with Intersect Insurance"
-If a graphic works in the logo then great - possibly a 'intersection / crossing’ graphic but not required