Our new organisation, Impact London, is a small Christian organisation with big ambitions. It aims to tackle every sphere of social exclusion in London by 2024 by growing and multiplying a large number of social action projects based from London’s inner city churches. We are preparing to launch the organisation and need a logo which will be seen by thousands of people across the city.
This is the first part of a two stage competition, the second will be for the website layout and this will be launched once we have chosen a logo.
Impact London aims to create a network which bring together social-action charities with solutions to social problems, churches who want to deliver social action in their community and individuals who can provide the funding, knowledge, and support to scale-up and replicate those projects.
To achieve its aim, Impact London will provide:
- A fund for early stage ministries tackling social exclusion which could be replicated across London
- Capacity,skills and support to help grow early stage social action ministries
- Promotion to encourage and mobilise more Christians to get involved and even move into target poor neighborhoods strategically
The logo must include "Impact London" and must allow for a tagline to be added later once this is decided upon.
It must fit with our key messages, brand values and tone (see below)
1. Key Messages (for charities)
- An historic opportunity in the current climate to tackle social exclusion
- Long-term financial support and knowledge to scale-up and build capacity
- Professional approach to grow a range of organisations
- An uncompromising focus on using the transformational power of the Christian message as an integral part of efforts to tackle social exclusion
- A commitment to urban,inner city communities across London
- A network of Christians from different sectors focused on the same goal
2. Key Messages (for individuals)
- A new movement at an historic time
- Hope for the future
- Exciting, action focused community mobilising like-minded Christians
- Empowerment for Christians to participate in a range of church-based, social action ministries
- An opportunity to use the transformational power of Christian message to wake up the world
- Fun, simple way to bring power of social change to the masses
3. Brand Values
- Empowerment, action focused, historic movement, uncompromising and revolutionary, here for the long run, London specific, social reform is achievable, growth and replication
- Serious, hard hitting, professional, exciting, clean, engaging, for people interested in making a difference
An icon including a map of London would be interesting to see
- Must not be aimed at one audience in particular, must engage all Impact London's key audiences
- Nothing for a purely Christian audience - this must have credibility and be respected outside of Christian world