We launched a new company called HumanKind Group. We are developing innovative products and sustainable solutions that are designed to benefit humankind. One of our first initiatives is food production and distribution which is aimed at solving the world's growing food shortage. In the future we may focus on other areas such as human health, energy, etc. Our objective is to take on bold initiatives in important areas that affect the welfare of humankind. We plan to donate a portion of our profits to charitable causes related to our initiatives (e.g., sustainable agricultural development in Africa).
What inspires you and how do you envision the design for your business?
Logo for HumanKind. The logo needs to communicate something big and bold with a higher purpose. We want to communicate quality, innovation, sustainable solutions, and social impact/consciousness. We would like the brand "HumanKind" to become a trusted consumer brand. We want people to know when they buy a HumanKind product or join a HumanKind initiative, they will get a great product and also be contributing to solving important global social and economic problems. The "Kind" part of the word is intended to communicate the social impact part of our mission. The logo needs to be flexible enough to work on a standalone basis or with other things added to it such as "HumanKind Foods" or "HumanKind Group."
- In general we prefer something fairly simple but strong. We have no preferences on colors. We may adopt a tagline, but we have not come up with one yet. We are open to different treatments such as all lowercase, etc.
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