We are a Las Vegas based startup in the growing debt settlement field. Our mission is to help debt-strapped consumers by connecting them with service providers that can help them regain control of their financial situation.
78% of US households have debt, so we're casting a pretty wide net. Late 20's and up is spot on for age.
Debt is a scary topic, so we'd like a logo that appears very accessible, trustworthy and disarming. We don't want to look institutional ("banky"), because banks typically leave a bad taste in these customers' mouths. Something animated or a cartoon would be great. We want the logo to look fun and get the point across that managing debt is normal behavior.
The logo will also need to translate to TV as we are planning to launch commercials late next quarter. Thanks for reading!