Richard Shephard got their new logo design by running a design contest:
Logo for an established photographer
Check out Richard Shephard's Logo design contest…
I'm a photographer, mostly of weddings but some commercial and portrait work. My target audience is engaged couples in their 20's or 30's on average. Should appeal to both men and women. I'm at www.richardshephard.co.uk
Other color requirements
I'd like to explore the following colors: Greens: Growth, harmony and success. Aquas: Empathy, compassion, clarity and precision. Dark neutrals: Formality, mystery, exclusivity and luxury.
The brand values I've listed are: integrity, experience, kindness, confidence, professionalism. My customers have an eye for style and are looking for quality, but are very down to earth, nice people. Not at all pretentious, so it still needs to be friendly. I want to feature the name, "Shephard" most prominently, possibly all caps depending on the font. You could include "photography" as well, but I want to avoid the very common photographer's logo which consists of only a name in a particular font. I've made those myself! It might be good to include "est. 2003" if possible to highlight the experience level. I'd like to avoid a logo that ends up overly long and thin. A more equally proportioned design is easier to use in various places. For a graphic element, I like the idea of something from the outdoors, especially a compass. I love the compass example I've attached below. I would avoid viewfinder style designs and oak trees, which have been used too many times already. UPDATE: there have been lots of mountains so far, and I'd like to be able to take different "outdoors" elements to the final round. I'll be showing clients the choices and I'm worried the mountains are getting increasingly Everest and scary, which is a direction I'd worry about as a wedding photographer! Thanks so much, I'm really excited by this amazing work.
£199 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at NOK 2,599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Richard Shephard collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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