Completed contest

Logo for new e-coaching service

BryanMcCrae needed a new logo design and created a contest on 99designs.

A winner was selected from 42 designs submitted by 14 freelance designers.

42
entries
14
designers
1
winner

One of the designers who made it happen

Winner - DesignerMax
DesignerMax is a very professional designer and very creative. Great communication every step of the way. Thanks!!
- Ben_SCP

How BryanMcCrae started their logo design journey

Summary

New company providing an internet based coaching service to help business (in particular sales) people increase their resilience, keep bouncing back and be more successful.
Operating as a paid subscription service the users create their own tasks and exercises and are coached through them by the system whilst it also teaches them about the psychology of personal motivation and overcoming challenges in their work.
The site will use video extensively to case study characters as they progress through the material.

Company name

http://www.antcoach.com (not created yet)

What inspires you and how do you envision the design for your business?

The brand will be professional, distictive, memorable and entertaining, appealing to a target business audience aged 25-45, predominantly well educated, mainly male.

The 'ANT' in antcoach.com has two meanings; one is an acronym for automatic negative thoughts, the other is the creature. The coaching helps users identify and squash 'ants' and the ant creature device is used in the web site in various ways and in viral marketing. 

The company is created by a sales psychologist and academic psychologist.

Wants

vector format as produced by Adobe Photoshop

tagline - 'Building your resilience' to be possibly incorporated in the logo.

Colours - up to you, but should be bold and attention grabbing

Style - usable in all media ie web, print, posters, etc

Device - to use some aspect of an ant in the imagery 

Animation - possible option to animate the logo.

Options at extra cost ;

- to create an animated ant for further use in the web site, eg crawling around the screen following the cursor or used in a viral game.

- animation to make the ant talk

Don't want

boring, predictable, too fussy,

Custom package

$270

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Deliverables

AI
EPS
PDF
PNG
JPG

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