How Chris North1 started their logo design journey
We are a new digital marketing and web agency. We need a new logo for our brand identity that we can use in both a print and digital arena. Based in London we are looking for something that will make us easy to recognise and allow people to identify who we are.
Tell us a bit about who you are and the people you reach
We represent a wide variety of businesses from investment companies to online retailers. We communicate with senior level professionals and the logo must reflect our high standards yet approachable manner.
Our colour pallette is blue with any or all of white, black or silver. This should be the range used (although we are open to different colours if you really feel you have something special).
- The "1" in our company name must be represented in a numeric fashion
- Clean / Modern / Technology focused /professional are words that should give some guidance
- A white background is preferable but not essential
We have had been considering either a compass or a direction/north arrow themed logo that is predominantly text based but should have some graphic in it to allow these ideas to be represented.
We do not want busy, overcluttered or a "whimsical" feel to the design.
The final output will be required in a CMYK .ai file and both .jpg and .psd RGB files
Although this is a specific brief for our logo we will have future design requirements for our clients that the right designer would be invited to pitch for.