Young&Shand is a Digital Marketing Agency. We uses a virus framework to spread word of mouth that engages, communicates and sells products. We typically engage with customers in a three step process. Firstly we complete a strategic diagnosis that looks at all marketing and the current digital assets and then puts together a new digital plan, secondly the studio builds new digital assets that will allow the ideas to spread, and lastly we developed an ongoing plan to spread and grow new viruses.
Purpose - to transform marketing, to spread viruses, to create viral ideas, to create idea outbreaks.
Pillars - we create the conditions to help spread viruses
1. New Ideas - Strategy - We work with clients to develop the creative thinking and strategy.
2. Infection - Engagement - We develop cool stories that customers will notice and spread.
3. Environment - Online - We develop digital assets that allow ideas to spread.
Collaboration - we believe a collaborative approach gives the best result
Innovation - we understand the power of innovation. We to create new ideas and use the latest tools and technology
Leverage - we need to make things fit together. So that each project generates more value than each individual component
Remarkable - we know that only the remarkable will survive. We talk about remarkable not ordinary.
Medium to large business
Requirements - Icon, focus on clean new typeface, tagline laid out as secondary element.
Tag Line: Digital Attraction
Design Values - Interesting, modern/innovative, clean, new tech (but not techy), quality/trust, approachable
Need Colour & Black & White versions, Icon must be able to be used as favicon.
Icon could be a symbol that represents attraction/network/digital or Y&S (but that's a bit predicable).
Logo needs to be: Simple, Memorable, Timeless, Versatile, Appropriate
See attached design brief for more details.