Completed contest

Logo for my new Diabetes Education company

Gary Hooper needed a new logo design and created a contest on 99designs.

A winner was selected from 148 designs submitted by 29 freelance designers.

148
entries
29
designers
1
winner
Runner-up design by ping
Runner-up design by ping
Runner-up design by mimi_me
Runner-up design by FirstGear™
Runner-up design by Evelina
Runner-up design by Evelina
Runner-up design by creativekiller
Runner-up design by creativekiller
Runner-up design by Evelina
Runner-up design by creativekiller
Runner-up design by creativekiller
Runner-up design by creativekiller
Runner-up design by RAYS
Runner-up design by Evelina

One of the designers who made it happen

Winner - ping
Fantastic work, listened to what we wanted and delivered incredibly quickly!
- Wild Bunch

How Gary Hooper started their logo design journey

Company name

kinghooper diabetes education inc

Overview

UPDATE: A FEW DESIGNERS ARE INCORPORATING VARIANTS OF THE DIABETES CIRCLE SYMBOL. I LIKE THIS CONNECTION, WITHOUT USING IT DIRECTLY.

I am a nurse who has been teaching diabetes care to other nurses and patients with their families for 15 years across Canada and the US. I have finally started my own company. My reputation is in my name, so I want it to look great in all my collateral!

To start, I want a logo, meaning I need a logo, colour palette, and font set specification. These will be used for my website, print materials including business cards, letterhead, and brochures, and PowerPoint/Keynote templates.

Tell us a bit about who you are and the people you reach

Our primary target audience is the health professional who is motivated to learn how to care for those with diabetes. This includes nurses, dietitians, nutritionists, and pharmacists. We also deal directly with several major pharmaceutical companies through consulting, educating their sales and marketing teams, and receiving sponsorship and exhibition fees for our courses and conferences. We intend to extend our audience to include laypeople who have diabetes, or have family members with diabetes, in the near future.

Requirements

We want a logo that expresses a modern and dynamic look while conveying competence, trust, experience, and credibility. We do not want to appear stiff or conservative; we do not want a look that is minimalist, feminine, flowery.

Although it’s one word, “king” and “hooper” could have different font treatments if it works. Do not emphasize king as royal/regal. Do not emphasize the diabetes meaning in the logo, as it is not the highlight.

A graphic element is not absolutely required; just text works too. If there is a graphic, do not use a syringe or anything similarly hokey. We do like all lower case, but are not fixated on it.

We like the colors orange and aqua/turquoise, but do not feel restricted to these. Colors should not be too bright; we do not like muddy/subdued colors. (ingdirect.com orange is too much for us, but hdmi.org orange is closer to what we like.) We do not like red or dark/navy blues.

Our use case is on a white/near-white background. Avoid gradients. It needs to work when printed on black & white printers.

We require:
• Print file format: .ai (CMYK)
• Layered .psd file
• Complete color palette spec in CMYK and RGB. This will be used for logo and complementary colors on the web site and PowerPoint templates.
• Full font specs for the logo plus the related print materials (letterhead, business cards, Powerpoint decks). These fonts should be complementary.

Custom package

$695

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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