My company is a hat company that sells patriotic looking camo baseball hats, where for every hat purchased, one is donated to an active soldier (like Tom's shoes, except for hats).
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Letters/initials from your business name are used to create a logo.
Organization name enveloped by a pictorial element or shape.
red, white, white, blue (patriotic looking)