Trunk.ly is a new social bookmarking service that connects to the sites that you share links online (like Twitter, Facebook, Delicious, Blogs etc.) and aggregates them all back together, then indexes the links and the pages they point to giving you a personal search engine of all the links that interest you. Never forget a link.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
A character or mascot to represent your business.
Blues - particularly to match current site design and pallette