Completed contest

Logo design for Straight 2 Success

Internet-Dept needed a new logo design and created a contest on 99designs.

A winner was selected from 97 designs submitted by 29 freelance designers.

97
entries
29
designers
1
winner

One of the designers who made it happen

Winner - d.
D is a fantastic designer who has a good understanding of the client brief, originality and true design flare. Highly recommended. Thanks D.
- Internet-Dept

How Internet-Dept started their logo design journey

Company name

Straight 2 Success

Overview

The company is a coaching and psychological performance support company (run by a Professional Clarity Coach) that:
- specialises in coaching (and creating supportive products and tools) people to enhanced levels of CLARITY about what they really want
- it is a personalised service where clients will be coached either face to face or over the phone
- clients will enter into an agreement where they will have an agreed number of sessions with their coach therefore TRUST is going to be essential and trustworthiness should be reflected in the brand where and however possible
- the brand name (Straight 2 Success) reflects the processes used in the coaching session - our ultimate goal is to get people to a point where they know with absolute certainty what they want - this may be in their career, a type of business (or business idea) that they want to start or to understand just what they want in order to feel fulfilled and good about themselves if they presently feel empty . Once they have their clarity we formulate a plan of goals and actions that puts them on a straight path to their success
- the strap line (CLARITY - FOCUS - DIRECTION) really sums up what the service is really offering a prospective client
WHY? - so that people can really take charge of their lives and have greater value to others

Tell us a bit about who you are and the people you reach

-people who are overwhelmed by choices (of careers they could pursue or business ideas or opportunities or interests to follow) and simply don't know what they REALLY want to go for (but they really want to know what they want!! so that they can take focused and effective action)
....so you could call them FRUSTRATED GO GETTERS!
ALSO:
- people who want a fresh start or change of direction
- people who are into personal development and understand the value of having goals and plans for themselves (there is a growing market of people who avidly attend personal development workshops and seminars and read self help books and look into way to improve themselves for work, social and life in general..their mindset etc..)

So it's a market segment determined by the TYPE of person (whether they are undecided or unclear about what they really want in their career, business or personal life) they:
- know they can achieve or do or have more
- realise they need to be more clear about what they want and focused
- have quite a strong will and drive to take action but lack the certainty about what they really want
- are quite or really ambitious and value being clear and focused
- are open minded to being coached and helped (value support)
- are willing to learn and stretch
- already attend courses and seminars to develop and focus themselves

Requirements

WANTS: - a modern and professional look
- modern and smooth font (neat and professional looking and good to the eye)
- the key word is CLARITY - we are selling a service the evokes clarity (so our logo must be clear and give a sense of clarity)
- a very clear logo (where very easy to see: Straight 2 Success is the
company name) but unique and original concept
- something that looks energised or dynamic and got life to it (but not tacky)
- please produce hi res eps file
- an original concept – please don’t just copy someone/ thing else’s idea
- I will leave the colours to your inspiration

DON'T WANTS: - any jagged edges or outdated fonts or looks
- any icons that are unclear as to what they really are (we are selling clarity)
- the 2 does not have to be made like the icon or iconic part of the logo (unless you think you can still keep it very clear that it's a 2 but make it very iconic and unique)...so the icon / logo part may sit next to the text if better??
- anything tacky or Amateurish looking

Custom package

$295

Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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