Logo Design for Start-up

We’re seeking a logo for Rootstock Software, an online software start-up located in the San Francisco Bay Area. We’d like to have a memorable logo that reflects the company name imagery and connects it to the target market it serves – Small/Medium discrete manufacturing businesses.

Rootstock Software

Rootstock
Software is an early-stage start-up that provides
manufacturing enterprise software suite, delivered over the Internet, serving
Small/Medium Business (SMB) discrete manufacturing industry.

Discrete manufacturing definition: Discrete
manufacturing varies from process manufacturing. In discrete manufacturing, the
manufacturing floor works off orders to build something.
Initial geo focus on North American, followed by Asia and Europe.

- Ideally, a logo that connects "rootstock" to the manufacturing world in some memorable way.If not possible to have both, retain "rootstock" element and use other design factors to make it appeal to discrete manufacturing target market.
- Below the surface imagery (roots) - "solid below the surface"
- Energy
- Power

- Do not want "leafy" logo
- Avoid muted, agricultural colors (but not necessarily strong ones!)