We are looking for a logo to help tidy up the current company image.
We are a small company that offer affordable parking for cars in central london through underground parking areas.
The normal customers are people on a day visit into central london or for guests who stay in the adjoining hotels. The normal customers are middle class who only need a space to park their car but they do not want to pay large fees after paying the congestion charge to enter London.
We offer spaces but we are let down by our current site as it looks too cheap and does not offer any sense of security or trust for people to leave their cars in our car park.
We want to update our image, but we do not want to look exclusive. We want to look professional and trustworthy but at the same time, we do not want to look elitist.
Our current site looks like this
The logo needs to look smart as the hotels adjoining us are imperialhotels.co.uk, and they have an old fashioned brand.
1 - Nothing humourous or too playful so it doesnt look cheap
2- Nothing over the top, dont want to look too exclusive, just smart and official
3- the type face needs to be clear and legible
The site link shows what we are now, and shows how terrible and old fashioned it is.
Feel free to play around with colours and typefaces, not locked onto one thing
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please avoid stock/clip art please