Excellent experience working with safwan_ Highly recommend and will definitely be in touch should we need any future designs. Thank you safwan_
How Ali Vested started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are trying to develop a subsidiary brand under our top brand - Vested. **Vested logo attached for reference.
The name of this subsidiary brand is VestedIQ. ***I also attached our current VestedIQ logo for reference.
We want the new logo to use the font and the wordmark ‘Vested’ (image attached) but are happy to get rid of the "V" square image.
As part of this we need to create a favicon for VestedIQ and would like to use the abbreviation VIQ Viq or vIQ
VIQ is a tech product for communications and marketing professionals in financial services. It should look/feel like a modern, intuitive brand leveraging technology and innovation. For inspiration, you can look at fintech brands such as Betterment, Acorns, Digit, SoFi. The brand should feel professional but not stodgy, cool but not overly youthful, and fresh but not irreverent.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
simple coloring and use of whitespace. clean lines looks modern
simple sanserif font is similar to ours. Curves and colors are a bit unexpected. The logo can live on its own without the brand name
simple text and the logo element is unique.
love that the amimal is just a line, and flows into the font. This feels completely un-corporate, in a great way. Good inspiration for our designers.
negative space is fun and unexpected. apparently, we like animal motifs.
Update 8/23: Looking for some designs that are really "out there." Try to push the limits.