Completed contest

Logo Design for (IN)courage

ssrbear needed a new logo design and created a contest on 99designs.

A winner was selected from 133 designs submitted by 36 freelance designers.

133
entries
36
designers
1
winner

One of the designers who made it happen

Winner - Angelic
Working with Angelic was a real pleasure. My project vision was not very clear to me when I started. Angelic offered me many choices in a very timely fashion to get me moving quickly towards an end product which exceeded my expectations. Many thanks, Kathie
- Corenutrition66

How ssrbear started their logo design journey

Summary

Design the logo for a new brand. This logo will be used to launch a new Web site in July '09, be present at tradeshows and confereces, and on all forms of products, both 2-D and 3-D.

Company name

(IN)courage

What inspires you and how do you envision the design for your business?

A new brand called (IN)courage will launch July '09. It will start as a Web site, and become a trusted Christian lifestyle brand.

The vision for (IN)courage is to create connections between Christian women, the heart of God, and their key relationships through encouraging content, experiental products, and a community filled with hope.

Brand Purpose: To make the message of hope and encouragement relevenat to a 25-40 year old female audience through authentic content, design, products, and connection.

Brand Promise: Encourage, equip, and empower Christian women.

Key Words:
- Courage
- Strong
- Hope-filled
- Conversational
- Experiental hope
- Authentic friend
- Faith expression
- CommunityConsumer: Christian Gamma women 25-40 years old. She is highly involved in her community, not bound by demographic, longs for authentic and real connections, guided by her faith and values, and motivated by desire to create.

Goals:
- To become 'a cup of coffee with a close friend'
- To become a brand she is emotionally attached to - she wants to 'buy the t-shirt.'
- To celebrate with her, journey with her through the hard times, and become part of her inner circle.
- To make encouragement relevant in today's culture

Wants

- Feminine, yet strong
- Authentic and relevant
- Expresses hope
- Include a symbol that can standalone without the word
- Color scheme must include at least one of the following primary colors from the color palette: 7472C, 144C, 384C, 214C, 217C, 249C, 130C
- Must be designed for use on Web, paper products, 3-D products, and looks good in a tradeshow space or on a t-shirt.
- Include parenthesis around IN
- Must be in vector format, produced by Adobe Photoshop or Adobe Illustrator.

Don't want

- Masculine feel or fonts
- Times new roman font
- Loopy style fonts - difficult to read
- More than 3 colors in the logo

Custom package

$369

Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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