Continental Surfaces is a wholesale manufacturer and installer of kitchen countertops. Products include granite, quartz (brands such as Silestone, Caesarstone, Zodiaq, Hanstone), solid surface (brands such as Corian, LG Himacs, EOS, Wilsonart Solid Surface), green/recycled countertops (brands such as ECO by Cosentino, Icestone, Terrazo). Products are offered on a regional basis in the Northeast US (Washington DC, Maryland, Virginia, Pennsylvania, New York).
Logo is predominantly targeted at business to business customers. Target market is retail kitchen showrooms, contractors, big box stores (Home Depot, Lowes), builders, remodellers. Some direct retail clients may also be seeing the logo.
Business owners of the business we are target are invovled in the construction industry so are predominantly male in the mid 30's to to late 40's.
This logo should rebrand us for 2010.
Design needs to incorporate some graphic element. For example, elements that we've considered include: globe, sphere, wave, leaf, block/cube, square, flame. These elements are just ideas we've played with so by no means do you need to limit your design to these. I've included rough sketches that incorporate some of these elements that were done around 6 months ago but never materialized into a final design.
Logo will be used primarly online and in print.
Most logo drafts were contemporary and modern, but I'm open to other interpretations.
Business themes that the logo should communicate include quality, service, dependability, solid brand presence, efficiency, trying something new, evolution.
Colors are wide open.
Great designs so far - thank you for the submission. I'd like to see a few other options before I make a final decision, so I've extended the contest and increated the price slightly.
Thank you for all the submissions so far!