The Harvest Institute
My name is Marianne, I am 28 years old. I just recently changed careers (Solicitor) to Coach! I am a Life and Business Coach. I work independantly to coach individuals, small businesses, executives and leaders. Through weekly, fortnightly or monthly coaching sessions, clients identify what is most important to them and align their thoughts, words and actions accordingly.
Coaches ignite potential. Coaching is about achievement, action, momentum, performance, attracting, creating, possibility!
My desired audience is:
- Young Professionals
My target audience is proactive about making change in their life or business- is willing to plan the seed to their own change and do what it takes to cultivate it in order to reap the harvest they desire.
I want strongly to incorporate the metaphor of "a harvest". The idea behind the harvest is that a harvest can only occur when a seed has been planted and cultivated properly. It is a proactive process, if a seed is not planted-nothing happens. I would like this metaphor to represent my coaching..
A seed, cultivating that seed, a harvest..
Being proactive at making a change, doing all that is necessary, reaping the rewards.
I want the logo to be:
1. Clever and interesting
3. Incorporate the above metaphor somehow (be creative!)
The colours I imagine in the logo are very organic colours- like green hues, browns or creams. Nothing too bright or eclectic.
My aim is that this logo will be my branding, recognised everywhere to represent my business. I will use the logo on all my marketing material, letter heads, business cards, website, and on social networking sites.
I like the idea of one logo, in which parts of it can be used for specific purposes. For example, a part of the logo, not necessarily the whole logo could be used on a letter head, or on a business card. In another instance part of the logo could be used on other materials. I am not sure that I am being completely clear on this! I am not sure whether something like this is even possible?