Backupify CloudSight is a unified web search service that binds all of your cloud-based data into one, super-useful data warehouse. CloudSight can search your Google Apps, Facebook, Twitter and other online records simultaneously, then view, download or restore any of that data via your web browser.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Representing trends from the internet including gradients, rounded corner etc.
use the same colors as this http://www.backupify.com or something that would match that