Planet Profit Pro
A seasoned professional online marketer, I'm launching a business to train entrepreneurs how to make money from home promoting environmentally sustainable products and services online.
We are early movers to the "green" work-at-home space, showing up in a big way. The brand identity will be bold, aspirational, innovative, somewhat iconoclastic, and a bit edgy.
**There might be follow-on design work for the winner of this contest, or for other designers that show promise, if they are interested**.
The business targets people aged 25-55 who want to make money online from home and who fall into 1 of 3 categories:
1) People interested in sustainability-related topics (such as hybrid cars, green design, eco-travel, natural foods, outdoor recreation, alternative energy, etc.) OR
2) Serious entrepreneurs such as people who are researching or seeking a franchise opportunity OR
3) People seeking a home-based business opportunity/people who already have a home business such as network (multilevel) marketers and affiliate marketers
People in my target market are aspirational: They hunger to radically improve the quality of their lives and are actively looking for vehicle to do so. Planet Profit Pro is such a vehicle.
To recap, the brand identity will be bold, aspirational, innovative, somewhat iconoclastic, a bit edgy, earthy.
The logo should be distinctive.
Mountain-climbing metaphors inform my marketing copy for Planet Profit Pro. Mountain imagery should exist in the logo.
**Logo should consist of text and imagery**
Text should read: Planet Profit Pro
Imagery should connote mountains literally or somewhat abstractly. This mountain imagery could be a silhouette, or some other form. I'll leave that to your imagination.
Lettering should be edgy. You must strike a balance between edgy and over the top. The lettering must be very legible.
I'm attaching a Mountain Dew logo that includes lettering that might serve as inspiration (NOTE: Font, not colors, from attached photo.)
Other font I like:
With the font, use your discretion: something hip, modern and cool, maybe even futuristic but not over-the-top.
Color pallette should be **shades of green** plus maybe one other color such as gold, white, blue, or black.