We are re-branding one of our companies - currently http://www.instyle-pergolas.com.au - and launching a few others. The SUAVE brand will stretch across each of them. So we need a logo which speaks to the ideas inherent in the word 'suave' (sophisticated, worldly) but can be applied across a range of diverse products - from outdoor entertainment (pergolas, gazebos) to espresso machines, cigar clubs, clothing, boutique travel, etc.
We think the logo should just contain the word 'suave' - either all in uppercase, lowercase, or a combination. The logo should suggest sophistication and premium quality but avoid pretention. It should not alienate people who don't think of themselves as being "elite" but should be aspirational.
The logo will be used on websites, on uniforms, in print and other promotional items.
We do not require an icon or symbol in addition to the word "suave" but we are also open to any creative suggestions.
We require a logo that will stand as a graphic representation of our companies and the values for which they stand - integrity, style, sophistication, luxury, quality.
As yet there is no defined style guide for the branding, so you have the opportunity to be as creative as possible with regards to logotype, font family and colour palette, however the logo should work in both full colour and black and white representations.