How Stewart Barrett started their logo design journey
Pivot Digital is a digital strategic marketing agency. We provide services such as strategic online marketing, web design & technical consulting. We service a large range of clients from large corporates to small businesses providing services such as digital strategy, planning, online marketing, design and web development
Tell us a bit about who you are and the people you reach
We are approaching large companies to become their outsourced marketing partner, therefore credibility is a very important trait that will need to be conveyed in our new logo. We also want it to be unique, easily identifiable yet approachable.
The five buzz words that best convey our brand values are: Premium, Credible, Strategic, Innovative, Different. Our logo will need to convey these values.
The notion of the company is that we move (or pivot) businesses away from their failing marketing practices and towards successful outcomes online - therefore it is very important to convey a sense of movement in the design of the logo.
The brand "PIVOT DIGITAL" can be used in many different contexts. For example:
~We will change the way you market your business pivoting you towards marketing success.
~The solutions we provide are pivotal to your business' success.
~Abandon your failed marketing practices and pivot towards a better strategy and medium (online)
Please also look at the word's definition on Dictionary.com to look at its multiple meanings http://dictionary.reference.com/bro…vot?&qsrc=
As mentioned above, we are a new company yet have over 20 years of experience between us. We want to emphasize the fact that we are leaders in the industry, have established networks and a solid track record, thus our need to have an elegant logo. A web 2.0 style logo will not be appropriate for our company.
We would be happy with any submissions that use any of the below:
- Type only
- Type and iconic element
- Iconic only
You have complete freedom when it comes to colour palettes and what elements from the company name you wish to use whether it be the “P” “D” or “p” “d” stacked on top of eachother with the bottom of the “p” blended into the top of the “d” or other. Hand written (type only) logos are also of some interest.
We look forward to seeing your creativity and have fun with this!