We need a logo that represents and invites figuring out and connecting with purpose, maximizing potential and taking action.
Ready Set Purpose
The business focuses on creating personal growth and development.
Our logo should appeal to people ready for change, for personal growth, to experience a different level of living across all areas of life.
Some ideas to help with creative process:
These may help to get you started:
Light concentrated on a point - not magnifying lens but the idea of concentration, of focus
RSP (the first letters of the words in the company name)
Hand releasing potential - like a magician's hand releasing a dove
Action, movement, momentum
Tapping into one's potential
Encoded purpose - playing on DNA
Connecting with one's purpose
Holding hand over eyebrow as one looks in the distance to the horizon looking for land
Magic wand abracadabra
Open Windows type imagery
Memorable, fluid, welcoming, classic, timeless, clean, simple and elegant. Avoid cartoony.
Accompanying illustration is OK.
Should allow brand hierarchy. Here are 2 examples of what we mean by hierarchy: Using "Disney" for example, there's
Disney, and then there's Disney DVD that builds on the Disney logo. Or
another example is like Marriott and Courtyard Marriott.
Colors: Desired Color Scheme: Open to your suggestions. Must use Pantone colors. 2 colors max.
Other design notes: Vector-based. Logo should scale well and be legible and recognizable small or large.
It should work inverted/knocked-out and in black and white. Please show examples of this and it will make it easier for us to evaluate your design.
The logo should work for Web and print.
Words should be easy to read. Avoid a cursive font.
File formats: vector, jpg, eps, gif, png and .psd with layers
• Avoid cartoony
• Avoid chintzy clip-art