Completed contest

Logo for cutting edge wireless technology startup

CG@SG needed a new logo design and created a contest on 99designs.

A winner was selected from 130 designs submitted by 42 freelance designers.

130
entries
42
designers
1
winner

How CG@SG started their logo design journey

Summary

SmartGrains leverages the potential of wireless sensor networks to design a new array of smart applications in the fields of urban planning and transportation.

Company name

SmartGrains

What inspires you and how do you envision the design for your business?

Company description     

SmartGrains leverages the potential of wireless sensor networks to design a new array of smart applications in the fields of urban planning and transportation.  

A wireless sensor network (WSN) is a wireless network consisting of spatially distributed autonomous devices using sensors to cooperatively monitor physical or environmental conditions, such as temperature, sound or vibration. Each device, or “mote”, have self-contained sensing, computation, communication and power. When clustered together, these motes automatically create highly flexible, low-power networks with applications ranging from climate control systems to fire detection. 

Building on our technological know-how (wireless sensor networking and low-energy vehicle detection), we provide cities and transportation-related companies with state-of-the-art and cost-efficient wireless applications.  

Market 

Our customers are typically big transportation firms and city officials in France and in Europe.

Our products are turnkey systems and are usually worth a substantial amount of money, making them rather big investments.

What could be considered as competitors: Streetline Networks, Parkassist, Vehiclesense…  

Unique Selling Point and brand ethos

 

We believe human-computer interaction is bound to evolve towards a model of “ambient intelligence”, in which information processing has been thoroughly integrated into everyday objects and activities. We want to develop the building blocks for this “internet of things”.   

We set ourselves apart from our competitors in several ways: a focus on identifying and solving our clients’ problems by developing state-of-the art wireless innovation, an emphasis on 100% reliability and a fully dedicated customer service. As far as quality and technology are concerned, close bounds with the research world help us stay a step ahead.   

These values should be conveyed by the logo (reliability, quality, seriousness, R&D-based innovation, dedication, problem-solving oriented company…)  

We are a carbon-neutral company and our products are built using environment-friendly materials.  

Current situation   

The company was created end 2008. Till now, we used a logo that can be seen on http://www.smartgrains.com. The new logo can be totally different, but you’re free to re-use the “dandelion-turns-into-a-network” idea.  

EXTRA INFO

After having seen the first submissions, I'd like to add some technical info on what we are doing. Our "motes" are usually connected to all their neighbour (mesh networking, for an image of what it looks like, see http://radio.weblogs.com/0105910/im…twork.gif), and not only to a central one. This means that representing the network as something "star shaped" with several nodes revolving around a central one is actually misleading. Thanks!

Wants

- We need something distinctive (= not template-like), simple and sober (don’t abuse 3D effects) and reflective of our activity and prospective brand image.

Don't want

- Kitsch, templated, wordarts

Custom package

$259

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Deliverables

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