Completed contest

Logo for a cutting edge media site

SAC needed a new logo design and created a contest on 99designs.

A winner was selected from 242 designs submitted by 67 freelance designers.

242
entries
67
designers
1
winner

How SAC started their logo design journey

Summary

We're launching a startup website that's based around articles of underrated music, products and anything random (eg. foodfights). We're looking for a funky, iconic logo that is immediately recognisable and original.

Company name

so underrated (sounderrated.com)

What inspires you and how do you envision the design for your business?

The design should be a graphic that will be instantly recognisable, edgy and representative of the brand. Although it will be utilised as a tag on places, poles and things around town it should NOT be reminiscent of graffiti. The logo for sounderrated.com with words separate from the image.

Use of vector graphics and all submissions as psd files.

Wants

- I'm quite lateral with the logo. An image that conveys humour and discovery of something new.
- The brand is "So Underrated" so the site name must have the two words easily identified rather than one word "sounderrated.com" in one style.
- Aiming for 18-35 demographic men and women.

Don't want

- Musical notes,
graffiti, equalisers, headphones, cds, musical notes, stars or thumbs up
Nothing busy
- Corporate
- Cluttered images
- Logos with the text as part of the image

Custom package

$400

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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