The idea for the name, The Chiropractic Avenue, came because we want our future patients to "try a different avenue of health"; an avenue that is new, effective and offers a smart alternative to regular healthcare (including regular chiropractic). The technique that I practice (called NUCCA) involves taking highly specific x-rays of the upper cervical spine (neck), which are then meticulously analyzed. This allows me to give a very precise, personalized adjustment to each patient. The main things that make this different from regular chiropractic is:
- It is very gentle/soft with no cracking or popping of the neck/back.
- The patient only has to be seen a few times at first, then about 2x/yr.
- The patient receives a lot more personal attention.
- It is relatively new, very effective, and it restores the patients posture to a straight, upright balanced state.
The inside of the office will consist of red brick, tan walls, white wainscoting, white crown molding, and accents in black. I want the feel inside the office to coincide with the logo on the outside of the office. I want a simple, but cutting edge design.
I will be using the logo on a business sign, letterhead, banners, business cards, mailers, etc.