Irish School of Millinery & Jewellery Design
We are a young, fun and funky Bead & Millinery Supply store in Dublin, Ireland. We run a school that teaches both Millinery & Jewellery techniques and runs over 70 courses a year. We are always reinventing ourselves and launch approximately 30 new courses each year, bringing in top designers in the marketplace to run the courses for us along with our core staff. We have a wide range of customers so our logo needs to appeal to the masses. We pride ourselves on inspiring our customers to be creative, delivering high quality courses at reasonable prices, being the best in marketplace in terms of teaching, techniques and variety. Although young and funky we also need to appeal to the wider masses and don't want a logo thats too out there for our school - we want to ensure that our logo indicates experience, expertise, trust & quality (and is a little funky!)
As we have customers of all levels, ages and skills we cannot be too specific at our targeting. Rather that we speak to the masses as being a school of experience, expertise, trust and quality. They want to be inspired, expert as a result of what they learn with us and creative at the end of a course. Creative people of all ages are our target market! Check out some of the classes at http://www.beadsandbling.com to get a sense of what we teach.
I want a logo that fits in with our two current logos/businesses (see previous competitions) but at the same time differentiates the school. I want to appear creative, modern, expert, fun & inspiring. The feeling of expertise is most important as people want to come to our school and be sure that they are being taught by the best. A logo with a little feature on it would be great. Feel free to incorporate our current colours on both our previous logos or go with something totally different!! That they are in the hands of experts that they can trust!